Note that Sales and Marketing department plays a major role in selling group sales, while transient rooms are sold through Front Office efforts. They can do this by buying ad space on relevant travel sites, creating an engaging website and collaborating with other, noncompeting hospitality services in the same market. From location to facilities and perks, companies have to be sure that they’re providing what buyers are looking for. The Sales and Marketing Manager will also manage both the marketing and the sales staff and will perform managerial duties to meet the company's operations goals. Often, marketing is a separate function from sales. A sales and marketing department performs market research, develops promotional plans and manages personal selling strategies. For example, you may have input into room rates or guest packages; you may also handle guest inquiries. Otherwise, they might forfeit sales to competitors who do a better job of standing out from the crowd. Whether you are interested in the travel, leisure, hospitality or tourism sector, our program prepares you to become an effective supervisor and manager in areas such as the following: No matter where you want your hospitality career to take you, get started with us at Concordia. Concordia University, St. Paul is accredited by the Higher Learning Commission and is a member of the North Central Association. Security Department: The security department of a hotel is responsible for the overall security of … Concordia University, St. Paul has been accredited since 1967, with reaccreditation given in 2018. It is an important factor for the sale of products. To establish a marketing strategy, it’s necessary to get closer to the … Developing promotions is an essential part of hotel marketing. Market Research 2. Apply to Sales Director, Director of Sales and Marketing, Director of Events and more! The marketing team is responsible for converting prospects into paying guests and spreading the brand message. Share the results of customer satisfaction surveys and customer reviews with the customer service team to enhance standards of customer care. The marketing department tells the sales staff what to emphasize and what sales tools is will use. Customers choose hotels and other hospitality services for a variety of reasons. In any business, marketing strategy plays a key role in building a brand, alluring new customers and maintaining loyalty. Privacy Policy | Function # 1. Keep it simple so that customers know how to accumulate points and use them for rewards. One way to build relationships is through customer loyalty programs, which reward customers who regularly use a particular hospitality service. The hotel sales executive’s role is important to the success of any hotel establishment. Night and weekend meetings and events are often required. The following are some of the general strategies that marketers use for brand success. In the hotel industry, marketing depends on how you make travellers aware of your property and your sales tactics will be how you get them to book a stay at your property. How You Should Answer: Speak to guests in person or in followup calls. Hotel marketing requires professionals to understand a hotel's mission and goals. The Role of a Marketing Department The Marketing Department plays a vital role in promoting the business and mission of an organization. Your website should be appealing and include up-to-date guest information on hotel facilities and rates, travel and location with detailed information on meeting facilities for event organizers. Each hotels local sales efforts are supported by corporate office sales executives who develop and implement new marketing programmes, and respond to specific market needs and preferences corporate marketing and advertising programmes are designed to enhance customer awareness and preference for 7 Days Inn brand and the 7 Days Club. As marketing manager you will work closely with other members of the hotel management team to identify marketing priorities. Marketers want to ensure that brand recognition exists so that customers will use their services again and again. A customer loyalty program that rewards customers who book regularly will benefit your hotel and your customers. Review future booking levels to plan dates for promotions to increase occupancy rates. To build a stable revenue base and ensure high levels of repeat business, you need to develop strong customer relationships. Introducing incentives and offering incentives are just some of the ways that marketing professionals achieve this. The goal of hotel marketing is to increase the profitability of a hotel by enhancing how the hotel is directed to potential guests. Target the program at individual guests or at corporate customers who require regular meeting facilities or accommodation for large numbers of traveling staff or visiting customers. Post hotel details on destination websites and online booking sites to increase reach to your target audience. Hotel industry standards are essential information for sales associates. Because marketing plays such an important role in the industry, it is important to choose a program that provides a strong background of business and marketing courses. Considerations. This is no small task when you consider all the options a traveler has, like hotels, motels, inns, B&Bs or peer-to-peer home shares. Make hotel F&B a bigger part of your group sales strategy. Objectives for Hotel & Tourism Management, Planning Tools for Effective Hotel Management, Measurable Marketing Strategies for the Small Hotel Owner, Strategic Objectives for an Airport's Marketing Department, Career Trend: Roles & Responsibilities of a Marketing Manager in the Hotel Industry, Setup My Hotel: Job Description for Sales Manager, The Best Hotel Conference Room Marketing Strategies. P: 1.855.641.2525 | E: onlineinfo@csp.edu, Copyright 2020 Concordia University St. Paul | As a marketing manager, you must identify the factors that shape your hotel’s appeal to customers. Review travel industry research to identify trends that could affect your hotel, such as increasing demand for low-cost family accommodations, or fuel prices, or better facilities for business travelers, for example. Your marketing should largely revolve around: Spreading a brand message Adopting a unique voice Another smart strategy for attracting customers is to run promotions during certain times of the year, usually when business is slower. Sales 5. Listening to customer needs. Importance of Marketing for Hotels. 226 Hotel Marketing jobs available on Indeed.com. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner's World.” Linton has also authored more than 20 published books and is a copywriter for global companies. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. The marketing manager is also responsible for coordinating marketing and promotional activities to meet guests' needs, working closely with other hotel staff to ensure guests are satisfied with the facilities and their time there. The internet is a fundamental channel for communication and management of clients’ relationships with the hotel, given that it offers the possibility of directly improving the hotels’ knowledge in this regard. An executive chef is a managerial role that involves a lot of work behind the scenes … A hotel marketer creates advertising and promotional programs for hotels and hotel chains. The seven(7)department of a hotel are; Housekeeping Department Front Office Management Security Department Human Resource Department Food and Beverages Department Sales and Marketing Department Accounts Department The department is the one who make the hotel the best and rendered a good service and accomodation A hotel marketing manager must maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers. In many cases this means that they are marketing services rather than goods, and success hinges on creating the right feeling in the consumer. Packaging 7. Concordia University, St. Paul Because customer loyalty is key, marketing managers and executives devote a lot of time and resources to building brand awareness and creating ongoing, interconnected campaigns. He holds a Bachelor of Arts in history and economics from Bristol University. That’s promotion at work. 2. However, this particular industry has a unique set of challenges that must be overcome. hotel marketing – new technology New technology is an extraordinary help to the hotel in achieving this result. Hotel sale managers have the option of venturing into public relations, marketing, or convention sales within the hotel industry. A Sales and marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues by developing programmes to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. The hospitality industry is no different. You need to increase occupancy during times of the year when bookings are low. Have you purchased a Groupon for a spa weekend? These marketing efforts usually include both print and digital collateral that target former guests while also attracting new clientele. Typical job tasks may include: Answering questions about a hotel's event options over the phone or via email Warehouse. Hotel Sales Executive Job Description Example/Template. 770 Director of Hotel Sales Marketing jobs available on Indeed.com. Your primary responsibility as a hotel marketing manager is making sure people know about the hotel, its amenities and services. A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. Based in the United Kingdom, Ian Linton has been a professional writer since 1990. Marketing and Communications A Sales and Marketing Manager is responsible for researching and developing marketing opportunities and planning and implementing new sales plans. In any business, a solid marketing strategy is critical to building a brand, attracting new customers and maintaining loyalty. Selling starts by the professional sales managers prospecting, making contacts, establishing relationships with clients, uncovering their specific needs and wants. Market Research: It means study of market, which includes forecasting, intelligence and statistics. Not only do repeat customers usually promote a service through word-of-mouth and social media, but they also create a stable revenue base. From customer service to branding, these are valuable resources that you can apply to your hospitality and tourism career at any stage. You’ll also develop and oversee different types of marketing campaigns, such as those that use social media, direct mail or e-mail. Hospitality sales are different from consumer goods sales because marketers must sell tangible as well as intangible products. It serves as the face of your company, coordinating and producing all materials representing the business. An average hotel sales coordinator makes between $30,000 and $50,000 per year, as of 2009, with the concentration of jobs being held in tourist destinations, such as the coastal and mountain regions of the United States. Running special events such as gourmet weekends, or offering incentives such as one night’s extra accommodation when booking for a period, can help to attract more guests. In many cases this means that they are marketing services rather than goods, and success hinges on creating the right feeling in the consumer. 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